Sundae Body products become available at Walmart

Sundae Body, a body care brand chosen by Walmart to join its accelerator program, has hit the shelves of the retailer’s 1,800 locations, as well as online. 

Founded in 2021, the brand was created out of the ethos of reinventing the body wash category. 

“So much innovation was happening in skin care and hair care, but body care was largely untapped. We thought there had to be something better and more fun to use,” said co-founder, Lizzy Waley. 

[Read more: Bushbalm’s product assortment goes nationwide at Ulta Beauty]

The brand’s products are cruelty-free and vegan, and free from parabens, PEGs, sulfates, GMOs and PPGs, the company said. 

In addition, its whipped caps are shaped marked and purchased directly from a whipped cream manufacturer, and its whipped foam has the same level of cleansing agents as shower gels or bars of soap but lathers immediately to be absorbed more easily by the skin.