Marketing

Heigl is starring in Poise’s new “Giggle Dribble” campaign, which aims to empower women to embrace new stages of life with confidence.

Eva NYC's brand renovation includes long-term investments in clinical testing, environmental impact research, expanding consumer engagement and increasing its accessibility.

Generic Vimpat is used to treat seizures.

Coty announced that Swarovski has signed a long-term beauty license that offers the opportunity to develop, produce and distribute a collection of fragrances.

CHPA has added four manufacturers and 10 associate members since July.

The partnership is intended to make it easier for brands to reach shoppers with digital advertising in more than 400 retail locations.

Newly elected board members at this meeting are Jim Lepis of Hisamitsu America and Neil Lister of Perrigo.

Unwell Hydration features an assortment of packaged drinks to aid users in ramping up their hydration needs, the company shared.