HOUSTON — In an effort to help parents combat germs that children may come in contact with on airline tray tables, public bathrooms, hotel remotes, touch screen kiosks and more, Midway developed a highly effective germ-fighting hand sanitizer and packaged the gel — called b4 — in small, single-use packets that are easy to carry in a wallet, pocket or small purse.
While the bold gel packet colors are fun for children and adults, the real b4 bonus comes down to charity — 50% of profits from the sale of b4 go toward children-focused causes.