Co-Marketing

KENNEBUNK, Maine -- Tom’s of Maine is adding four new products to its natural portfolio to meet the personal care needs of both parents and kids. 

One of the best predictors of sales success isn’t likeability, attention to detail or even industry expertise, but how one authentically tells a story. Most people in sales and marketing work in facts, details and stats; in doing so, they overwhelm their customers with the weight of information. And it is forgotten as quickly as it is received. Researchers Dan and Chip Heath found that after a presentation, only 63% of attendees remember stories, while a small group totaling only 5% remember statistics.

SAN DIEGO -- One of America's leading brands of canned seafood is appealing to the increasing number of consumers who care about where their food comes from.

Bumble Bee Seafoods has joined with the Parties to the Nauru Agreement (PNA) in the Western Central Pacific Ocean to promote and actively trade sustainably caught skipjack and yellowfin tuna to consumers around the world.

DALLAS -- Kotex and Poise are kicking off an unprecedented partnership with HelloFlo, an e-commerce company focused on providing products, content and services for women and girls through every life stage.

NEW YORK -- A leading kids' snack brand is launching an effort to support school-based healthy eating and physical activity programs, just in time for Every Kid Healthy Week.

GURNEE, Ill. -- Real Techniques is empowering its million-plus social media fan base to determine the final design for the brand's 2016 limited-edition brush set.

Real Techniques fans will be able to select from five designs inspired by Sam and Nic Chapman's favorite fashion cities: Buenos Aires, Berlin, London, Shanghai and Sydney. Online voting is open through April 14.  Curated with the fans in mind, the limited edition Your Picks brush set will feature Real Techniques' five bestselling makeup brushes.

SOUTH DEERFIELD, Mass. -- The world's largest manufacturer of premium scented candles is taking consumers on a trip to Margaritaville.

Yankee Candle Company has teamed up with the fast-growing lifestyle brand in the United States to launch the Margaritaville Collection. Candles including Jamaican Vacation, Lime & Sea Salt, Pineapple Breeze, and Mother Ocean await shoppers at retailers nationwide.