Co-Marketing

CAMP HILL, Pa. - Over Memorial Day weekend, the Rite Aid Foundation KidCent's program announced a three-year, $6 million commitment to Folds of Honor, a nonprofit organization based in Owasso, Okla., dedicated to providing educational scholarships to children of fallen or disabled service members.

NEW YORK -- Two of the biggest magazine brands for women are teaming up to launch a subscription beauty box service for brides, the first of many such boxes planned.

NEW YORK -- The John Frieda hair care team is aligning with bestselling surf brand Billabong for a partnership that's made for beach devotees.

MINNEAPOLIS, Minn. -- Target is embarking on a game-changing beauty partnership with popular California skin care brand Beautycounter.

From Sept. 12 to Nov. 5, Target stores will carry a limited-edition collection of the cult favorite brand's most popular products. The 17-piece set of skin care and cosmetics will range from $12 to $39, and products will be sized smaller than the brand's standard merchandise to keep costs down for the everyday Target shopper.

AMERICAN FORK, Utah — In preparation for this year’s summer Olympics, KT Health added official partnerships with six U.S. Olympic national governing bodies — USA Cycling, USA Gymnastics, USA Track & Field, USA Triathlon, USA Rugby and USA Wrestling — bringing the total to seven when including its partnership with U.S. Soccer that began in 2014.

CHICO, Calif. -- Leading craft beer brand Sierra Nevada introduced six new brews at retailers across America on Tuesday.

The new beers were developed by 31 collaborating breweries from across the country. Each beer was brewed by a regional team of five breweries and Sierra Nevada to represent the styles of the breweries and ingredients from their region.

LONDON -- L’Oréal Luxe brand Biotherm Homme has named global superstar athlete David Beckham as its first skin care ambassador and plans to launch a new line co-developed with the star.

Beckham has dabbled in the beauty industry since quitting soccer, but is now trying his hand in the trendy men's grooming category with L’Oreal.