Co-Marketing

ENGLEWOOD CLIFFS, N.J. — Hellmann's and Frank's RedHot have expanded their limited-edition line of mayonnaise.

New Hellmann's Spicy Buffalo with Frank's RedHot is a reduced-fat mayonnaise that combines the creaminess of Hellmann's mixed with Frank's authentic Buffalo flavor, the brands said. It now is available in 9 oz. squeeze bottles at Walmart, Target and select grocery retailers.

CHICAGO — Mor has expanded its lineup of sparkling enhanced water with a new flavor.

The company said its peach passionfruit flavor contains five calories per can and is infused with all natural fruit flavors, enhanced with a smart blend of herbs, electrolytes and vitamins, and doesn't contain sugar, sodium or caffeine.

In related news, Mor recently tapped consumer packaging company Rexam to launch a redesigned package for Mor beverages, which now are available in 12-oz. Rexam Sleek cans.

SUPPLIER NEWS — Jelly Belly has introduced a new line of jelly beans inspired by Snapple beverages. Jelly Belly Snapple Mix is made with natural ingredients, including real fruit juice, Snapple juice drink concentrates and fruit purees. It also does not contain artificial coloring, Jelly Belly said. The product will be packaged in a 1.65-oz. bottle that is modeled after the real Snapple Juice Drink bottles. In addition to the new 1.65-oz. Jelly Belly Snapple Bottle, Jelly Belly Snapple Mix also is available in a 3.1-oz. bag, a 6.5-oz. bag and 4.5-oz. box.

NEW YORK — Essie Cosmetics has announced that it again will join forces with Toms on April 10 to support "One Day Without Shoes," Toms' global campaign to raise awareness of the millions of children at risk for disease and infection as they grow up without shoes.

A special limited edition nail color, Essie Barefoot in Blue, has been designed to encourage people to go barefoot with can't-miss toes.

MORRIS PLAINS, N.J. — Listerine and Reach are helping to improve consumers' oral health habits by supporting the American Heart Association's heart healthy living initiative, "My Heart. My Life," and have tapped Olympic snowboarder Gretchen Bleiler to spread the word about brushing, flossing and rinsing each day as an important part of a good oral health lifestyle.

INDIANAPOLIS — Endangered Species Chocolate has updated the packaging for its products.

The company said the new packaging will focus on highlighting the quality of the product inside, while still continuing to highlight the heart of the company's 10% "give back" mission. Along with the new look, the packaging also will feature updated animal plight facts, enhanced animal images and graphic elements, along with information about the company's on-the-ground work in Ecuador with the Endangered Species Chocolate Foundation.

EL SEGUNDO, Calif. — Murad, whose skin care products are sold at such retail locations as Sephora and Ulta, has been named the official skin care partner of the Los Angeles Dodgers for the 2012 baseball season.

Murad will be providing skin care tips and sun protection advice along with product for the baseball team’s players and fans, with giveaways and promotions during all daytime home games throughout the 2012 regular season.

QUINCY, Mass., and PURCHASE, N.Y. — Stop & Shop announced that its New England and New York Metro divisions and its customers were able to give back more than $22 million in 2011 into the hundreds of communities in which they operate.