Co-Marketing

FAIRFIELD, Calif. — Jelly Belly has introduced a new line of jelly beans inspired by Snapple beverages.

Jelly Belly Snapple Mix are made with natural ingredients, including real fruit juice, Snapple juice drink concentrates and fruit purees, and do not contain artificial coloring, Jelly Belly said. The product will be packaged in a 1.65-oz. bottle package that is modeled after the real Snapple Juice Drink bottles. In addition to the new 1.65-oz. Jelly Belly Snapple Bottle, Jelly Belly Snapple Mix also is available in a 3.1-oz. bag, a 6.5-oz. bag and 4.5-oz. box.

BROOMFIELD, Colo. — Avery Brewing has tapped can manufacturer Ball to create unique packaging for Avery's brands.

The company said it partnered with Ball's Graphics Center of Excellence and utilized the latter's Eyeris Enhanced Graphics printing technique to create a 360-degree miniature billboard with every can for distinctive, on-the-shelf differentiation of Avery's brands, including India Pale Ale, White Rascal, Ellie's Brown Ale and Joe's Premium American Pilsner.

MONTREAL and NEW YORK — Mega Brands has introduced a new Mega Bloks line for boys.

The Mega Bloks Halo Universe "Metal Series" collector's line features small scale replica figurines and vehicles inspired by the Mega Bloks Halo construction line, and is designed for boys ages 8 years and older.

MEMPHIS, Tenn. — The Coppertone Solar Research Center has announced the launch of two new product lines: Coppertone Sport Pro Series and Coppertone Wet ‘n Clear.

The new Coppertone Sport Pro Series sunscreens are designed to help protect sports enthusiasts from the damaging effects of the sun, while not compromising skin’s natural hydration. The new Coppertone Wet ‘n Clear line offers families sun protection that cuts through water without needing to towel dry, while also helping to keep skin moisturized.

CINCINNATI — Procter & Gamble has teamed up with a nonprofit to promote the environmental and energy savings benefits of washing laundry in cold water.

NEW YORK — To celebrate its partnership with spokeswoman Kate Moss, Rimmel London announced that the supermodel has created five Lasting Finish lipsticks for the brand.

CINCINNATI — Febreze has partnered with Macaroni Kid and Operation Gratitude to send 60,000 Febreze Set & Refresh products to U.S. Military Service members this Valentine's Day.

Febreze’s partnership with Macaroni Kid and Operation Gratitude is an extension of Febreze’s Breathe Happy campaign, which highlights how Febreze products can transform the air so anyone can "breathe happy."

CINCINNATI — Procter & Gamble’s Crest brand has introduced Crest 3D White Glamorous White toothpaste and Crest 3D White Intensive Professional Effects Whitestrips, the newest additions to the Crest 3D White portfolio.

The new Crest 3D White Glamorous White toothpaste utilizes a breakthrough shine technology that noticeably brightens your smile after just one brushing, according to P&G. It also removes up to 90% of surface stains in five days.