Co-Marketing

MINNEAPOLIS — Target is bringing the experience of small, independent shops to the masses with its next design partnership, “The Shops at Target.”

Launching May 6 for a six-week run in all Target stores and online, “The Shops at Target” will provide customers with the feel of visiting some of the world’s most unique boutiques without having to travel beyond their nearest Target store.

ENGLEWOOD, Colo. — Lean Pockets has teamed up with gossip blogger Perez Hilton to offer consumers the chance to "live famously."

FOSTER CITY, Calif. — FRS announced that it will give away its FRS Healthy Energy drink in honor of its brand spokesman, National Football League quarterback Tim Tebow.

CINCINNATI — Old Spice has launched a new advertising campaign for its Old Spice Red Zone body sprays to introduce the new Danger Zone scent.

BRENTWOOD, N.Y. — U.S. Nonwovens is looking to market its Dual Pod technology for consumer packaged goods companies that operate or are looking to operate in the cleaning/laundry category.

The company said it is in "high-level discussions" with global CPG companies in efforts to license and/or sell USN's newly granted patents. Procter & Gamble is the is the only other company aside from USN to market such technology, particularly in its Tide and Cascade brands, the company noted.

UNIVERSAL CITY, Calif. — Thinkway Toys will launch a new line of toys based on the follow-up animated film to "Despicable Me," Universal Partnerships and Licensing and Illumination Entertainment announced.

Thinkway Toys was granted a master global toy license for the release of animated film, "Despicable Me 2," and will develop a wide variety of toys featuring the minions and other key characters, including interactive toys, figures, plush, dolls, playsets, vehicles, role play and novelty items, UP&L and Illumination Entertainment said.

NORTHFIELD, Ill. — Kraft Foods and beverage carbonation systems manufacturer SodaStream have formed a strategic partnership.

As part of the deal, SodaStream and Kraft Foods will manufacture, market, distribute and sell Kraft Foods branded flavors for use with the SodaStream soda making system. The initial Kraft Foods brands to participate will be several varieties of Crystal Light and Country Time, a lemonade brand.

NEW YORK — PureBrands has launched a national advertising campaign for its Sheets energy strips brand in an effort to reach Hispanic consumers.

Partnering with recording artist Pitbull, the new Sheets campaign will include broadcast, radio and movie theater commercials that exclusively will be in Spanish. Pitbull and his team are an integral part of the brand's entire Hispanic marketing efforts, creating innovative advertising, marketing and promotional initiatives to reach Latino consumers worldwide, PureBrands said.