Co-Marketing

TAMPA, Fla. — Nestle Performance Nutrition and its PowerBar brand have teamed up to introduce a new energy bar for women.

Iron Girl is a co-branded women's energy bar that was produced by PowerBar and Iron Girl, an athletic event series consisting of 13 races nationwide, ranging from 10K/5K to half-marathon, duathlon and triathlon. Iron Girl is part of World Triathlon, producers of the Ford Ironman World Championship in Kailua-Kona, Hawaii.

WEST DES MOINES, Iowa — Supermarket chain Hy-Vee has brought in Australian-born celebrity chef Curtis Stone to develop recipes designed to put the fun in cooking at home, the company said Friday.

Stone, the host of “Top Chef Masters” on Bravo and an investor and mentor on NBC’s “America’s Next Great Restaurant,” will be featured in the chain’s television commercials, print ads and in-store marketing materials for the next two years.

DALLAS — Kotex's U by Kotex line is getting stylish.

The feminine care line has ditched the bland look of typical pads and liners by now boasting color and design, adding style to its products for the first time. Three unique designs will be available in each box.

PLANO, Texas — Frito-Lay is spicing up its Doritos, Fritos and Ruffles brands with a zesty offering.

Each of the three chips brands now will include a Tapatio hot sauce-flavored product. All three Tapatio-flavored Frito-Lay products include a unique combination of red chili peppers, spices and a hint of garlic — the same ingredients used to create the original Tapatio hot sauce recipe.

New Tapatio-flavored Doritos, Fritos and Ruffles are available at select retailers for a suggested retail price of 99 cents each for small bags and $2.99 each for large bags.

NEW YORK — Graphic Armor, in association with Kiss and Condomania, on Wednesday announced the release of Kiss Kondoms, FDA-approved "picture condoms" featuring a full color image on the latex.

PLANO, Texas — Snapple coincided the launch of its limited-edition tea with CBS reality show "The Amazing Race."

Snapple's papaya mango tea made its debut on the program as competitors made a pitstop in India. The iced tea company said the new tea will be supported with TV advertising throughout the season that will air during each episode of "The Amazing Race" on CBS.

HACKETTSTOWN, N.J. — Mars Chocolate said its Kudos brand will debut a new and improved line of granola bars this May.

Kudos will don flavors from M&M's, Dove and Snickers in a 10-count pack and a 30-count variety pack.

What's more, a marketing campaign will kick off to celebrate the Kudos granola bars, which will include a refreshed website at KudosBar.com and cross promotions with others Mars Chocolate brands.

Kudos 10-count and 30-count variety packs will retail for $2.99 and $6.99, respectively.

NEW YORK — Two American Media publications, Shape and Men’s Fitness, have partnered with Sensa and its Sensa weight-loss system on an interactive weight-loss plan called Better2gether.

The free customized program features special couples workouts created by the fitness editors at Shape and Men’s Fitness, as well as proven weight-loss tips, nutritional and lifestyle advice, and interactive workouts based on body weight.