Co-Marketing

BEVERLY HILLS, Calif. — Anchor Bay Entertainment and Well-Pict Berries have announced a cross-promotional campaign, in which fans of the "Chuggington" series can get on board with healthy eating.

NEW YORK — You can expect to see quite a bit of co-promotional activity between PediaCare and Little Remedies in the 2011-2012 cough-cold season, Prestige Brands president and CEO Matthew Mannelly told investors Wednesday morning at the Bank of America Merrill Lynch 2011 Consumer Conference held here.

March is National Colorectal Cancer Awareness Month. In support of that, Boehringer Ingelheim’s Dulcolax brand this year has partnered with the Colon Cancer Alliance. Following is CCA’s CEO Andrew Spiegel on that partnership:

DSN: How has Dulcolax partnered with CCA?

WESTON, Fla. — For a limited time, a spring water brand is rolling out new packaging through a new marketing partnership with Paramount Pictures/Nickelodeon Movies.

H20 said its new "Rango"-themed bottles, which will be available through May, feature the namesake character from the animated film. H20 also launched a commercial starring Rango, the company said.

H20 products are available at Kmart, Whole Foods and other retailers.

PITTSBURGH and BENTONVILLE, Ark. — After providing its products to Rite Aid customers through a co-branded store format for more than a decade, GNC is making its foray into the warehouse club for the first time by offering select private-label products at Sam's Club locations.

GNC's products will boost Sam's Club's current health-and-wellness offerings by extending GNC's specialty retailing brand to mass-market customers.

CHILLICOTHE, Mo. — MidWest Gloves & Gear has introduced a new line of fashionable garden wear for women.

MidWest said its gardening colors line features raspberry red, lime green and teal blue, used as solid colors, unique stripe designs and in combinations. The lineup includes a waist apron, canvas gloves and a sun visor with an adjustable headband.

“We are quite proud of the coordinated color statements made with this new group of products. They are good-quality items and they are visually exciting and fun,” said MidWest president Stephen Franke.

ATLANTA — Expect to see Heinz in a whole new way.

The company said it has entered a strategic partnership with Coca-Cola to implement the soft drink giant's PlantBottle packaging in the production of its Heinz Ketchup bottles. PlantBottle packaging is made of PET plastic bottles that are fully recyclable and use less nonrenewable resources than traditional PET plastic bottles, according to the companies. Heinz said the adoption of the PlantBottle technology will be the biggest change to its iconic ketchup bottles since they first introduced plastic in 1983.

NEW YORK — The Skin Cancer Foundation's Road to Healthy Skin Tour, presented by Aveeno and Rite Aid, hits the road once again in March, providing free full-body skin cancer screenings and informing the public on the latest skin cancer information.