Co-Marketing

MINNEAPOLIS — Target's deal with Lady Gaga may have fallen through, but that doesn't mean the retailer has lost its ability to court the music industry.

Case in point, the company announced Monday that it is partnering with Grammy and Academy Award-winning singer and actress Jennifer Hudson for the exclusive, deluxe edition of her second studio album, "I Remember Me." The deluxe edition, including four additional new songs and bonus video material, will be available only at Target stores nationwide and on Target.com beginning March 22.

CLEVELAND — A greeting card company and a singer-songwriter are celebrating the first anniversary of their partnership with a new line that commemorates spring birthdays, friendship and love.

American Greetings said it is extending its partnership with Taylor Swift with the new Taylor Swift spring collection, which includes 28 designs and features a "handmade" format. In addition to these personal touches, there also are six new music cards featuring several of Taylor's hit songs, including "Love Story," and "You Belong With Me."

FT. LAUDERDALE, Fla. — Nipro Diagnostics, a provider of diabetes monitoring and management products, announced the promotion of Gregg Johnson to SVP consumer healthcare and Lisa Nardi to VP marketing. Both will continue reporting to Scott Verner, Nipro president.

AUBURN HILLS, Mich. — Hair care company Salon Grafix has partnered with two celebrity hairstylists, Alesha Oak and Gregory Alan, who will assist with product development, share exclusive trade secrets and work side by side with the Salon Grafix team to promote its line extension of hair care products that will debut in the spring.

MINONG, Wis. — Jack Link’s Beef Jerky announced its sponsorship of the nation's largest bike scavenger hunt.

The beef jerky brand said it would be the presenting sponsor of the New Belgium Brewing Urban Assault Ride, which is a bike race/obstacle course. The event is open to anyone ages 7 years or older and includes such team divisions as coed, male, female and family, with prizes awarded to the top three teams in each division.

The 2011 Urban Assault Ride will take place in the following locations:

• March 20 in Tucson, Ariz.;

RIDGEFIELD, Conn. — Two organizations focused on chronic obstructive pulmonary disorder have joined Drive4COPD, an organization founded by drug maker Boehringer Ingelheim that seeks to raise awareness of the disease.

Drive4COPD announced that the U.S. COPD Coalition and the COPD Alliance had joined the campaign, which now includes 40 associations and companies. The U.S. COPD Coalition adds another 38 organizations.

NEW YORK — Essie Cosmetics has joined forces with shoe brand Toms Shoes to support a global campaign to raise awareness of the millions of children at risk for disease and infection as they grow up without shoes.

As part of the One Day Without Shoes campaign, which kicks off April 5, Essie this week said it would give away a bottle of its limited-edition One Day Without Blues nail color, a light-blue shade designed to mirror the Toms Shoes flag, to the first 5,000 people that sign up.

CLEVELAND — Ganeden Biotech is continuing its partnership with Agostoni Chocolate to extend their line of probiotic-enhanced, private-label chocolates.

The new over-the-counter daily supplements include a daily supplement dose of Agostoni's premium dark chocolate combined with the GanedenBC30 probiotic in a small 0.18-oz. mini-disk format.

The disks will be available in two retail share-pack box sizes: 14-day (28 disk) and 30-day (60 disk) supply.