The product's new formula teams damage blocking technology with a hair dye molecule, ME+, to create an allergy gentle formula that conditions in every step, the company said.
Inspired by warm and cool metals, such as copper, pewter and brass, the line will contain four new scents — Cool Lavender, Burnished Cedar, Copper Rain and Golden Citrus.
Albertsons Performance Media, a digital media capability designed to improve the digital advertising performance of its CPG brand partners uses proprietary shopper data to drive targeted sales.
