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Gillette partnership brings ‘Justice League’ gift packs to shelves
BOSTON — Men’s grooming brand Gillette is rolling out new superhero-inspired gift packs and a heroic new marketing campaign as part of its partnership with Warner Bros. Pictures’ forthcoming “Justice League” movie.
The partnership kicked off with a new TV spot highlighting Gillette’s efforts to move beyond providing “The Best a Man Can Get” and offering a shave that’s “The Best a Superhero Can Get.”
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Nivea expands line of in-shower body lotion
WILTON, Conn. — Beiersdorf’s Nivea brand is adding to its line of in-shower body lotion, making exfoliating and moisturizing easier. The company on Thursday introduced Nivea Radiant Silk in-shower body lotion, a 2-in-1 product that both exfoliates and moisturizes skin.