Coupons/ Rebates/ Pricing

NEW YORK — Viita hit Times Square this week in the rain to help pedestrians #StayDry. The company, which makes high-tech, absorbent lingerie that seeks to provide protection from bladder leakage, handed out as many as 1000 umbrellas with the hashtag #StayDry, alongside coupons for the product.

PURCHASE, N.Y. — As it gears up for summer, Mtn Dew is bringing together three of its most popular flavors for its latest launch, and teaming up with NASCAR’s Dale Earnhardt, Jr. to promote the drink. Mtn Dew’s DEW-S-A combines its Code Red, White Out and Voltage flavors to create a red-white-and-blue combination of flavors, inspired by fans.

SUNBURY, Pa. — Weis Markets earlier this week reported a sales increase of 15.4% to $852.2 million in the first quarter. Comparable store sales, adjusting for the New Year's and Easter holiday shift in 2017, increased 1.1%, the company reported, representing the grocer's 12th consecutive quarter of increased comparable store sales.

During the 13-week period ended April 1, net income declined 41.2% to $11.8 million while earnings per share totaled $0.44 compared to $0.75 in 2016.

WASHINGTON — Mars Chocolate North America and Wrigley U.S. have announced a new commitment to creating health and well-being standards for consumers by working with the Partnership for a Healthier America and such other industry players as Nestle, Lindt, Ferrero to center the efforts on offering transparency and choice to consumers.

EAST HANOVER, N.J. — Mondelez International’s Oreo brand has unveiled its latest limited-edition flavor and started a social media contest asking for fan’s flavor ideas. The #MyOreoCreation contest has begun with the launch of Firework Oreo, a limited-edition flavor from the Oreo Wonder Vault, that includes popping candy creme.

PURCHASE, N.Y. — PepsiCo is prepping for summer with the launch of its sparkling lemonade Lemon Lemon. The beverage contains a mix of lemon juice, bubbles and a touch of sweetness, the company said. It comes in Original, blackberry and peach flavors in 12-oz. cans that contain 70 calories.

HACKETTSTOWN, N.J. — In the lead-up to the third annual Red Nose Day, Mars Chocolate North America’s M&M’s brand is working to raise money for kids in need. The brand is rolling out a new vending machine at various Walgreens that dispenses coupons to raise donations and awareness in exchange for a funny face, a silly dance or great joke, the company said.

M&M’s also will donate more than $1 million to the Red Nose Day fund to support programs for children, kicking off its efforts with a New York City flash mob on May 1.

WHIPPANY, N.J. — Coppertone maker Bayer recently announced that it had commissioned an independent assessment aimed at providing consumers more confidence when choosing a sunscreen. The company hired AccountAbility to assess Bayer’s internal processes, systems, controls and performance guidelines for the labeling accuracy of its 10 top-selling Coppertone products, then publicize the results.