Coupons/ Rebates/ Pricing

ENGLEWOOD CLIFFS, N.J. — Unilever’s Suave brand on Wednesday unveiled its latest marketing effort to highlight the results that users of Suave Professional get at an affordable price point. The campaign video features beauty influencers who were sent the fake brand evaus — actually just Suave Professionals — to try for two weeks, and captures their reaction to realizing they had been using Suave the whole time.

ATLANTA — With summer fast-approaching, Coca-Cola is bringing back its “Share a Coke” program under a new name — “Share an Ice Cold Coke.” For the first time this year, the campaign, which put names on the labels of Coca-Cola products, will see labels with last names on 20-oz. soda bottles.

This year, the program also will include names on Coca-Cola Life and Cherry Coke.

CINCINNATI — This April, in honor of Earth Month, Kroger will promote a program involving events and customer engagement to help highlight easy, earth-friendly and sustainable living practices, the grocer announced Friday.  

The skin care/facial category saw a 2% growth in sales for the last 12 months compared with the previous year, driven by the cleansers segment, which was up 9% in the food and drug channels. Moisturizers saw 7% and 9% growth in drug and food, respectively. The anti-aging segment decreased 2% in drug and 4% in food sales year over year (Figure 1).

CHICAGO — Phusion Projects’ Four Loko brand is introducing its latest series of products, the Bartender Series of its flavored malt beverages. The company said the Bartender Series is aimed at delivering the taste and experience of a mixed drink in the ready-to-drink category.

The Bartender Series — taken from drinks made by professional bartenders — currently has three flavors — Blue Mofo, Purple Hooter and Pink Scorpion, whose can designs are inspired by graffiti art.

MONTCLAIR, N.J. — Oral care company hello products has unveiled its latest marketing campaign. Titled “An Inconvenient Tooth,” the digital campaign centers on an animated spot featuring a character named Toothy asking if consumers have thought about what’s in their toothpaste and highlighting the ingredients in hello products’ offerings.

WALNUT CREEK, Calif. — Sports nutrition company CytoSport has introduced the latest addition to its Muscle Milk protein product portfolio. The company is launching Muscle Milk protein bars in 12 flavors, each of which contain 15-20 g of protein.

WASHINGTON — Retailers may soon have a voice when it comes to disclosing surcharges related to card payments.

The Supreme Court ruled on Wednesday, March 29, that First Amendment free speech rights should be considered when determining how merchants disclose to their shoppers that credit card swipe fees can drive up the price of merchandise.