Coupons/ Rebates/ Pricing

WOONSOCKET, R.I. - CVS Health on Tuesday launched an in-store fundraising campaign at CVS Pharmacy locations nationwide to benefit Stand Up To Cancer, a program of the Entertainment Industry Foundation, that supports innovative cancer research that gets new therapies to patients quickly to save more lives.

PepsiCo Inc. is introducing a version of Gatorade that’s certified organic by the U.S. Department of Agriculture. According to Bloomberg, the company is now selling strawberry, lemon and mixed berry G Organic in Kroger supermarkets and plans to expand the rollout to other retailers over the next few weeks. The suggested retail price for the new drinks is $1.69 for a 16.9-ounce bottle. (Bloomberg)

Consumers aren’t ready to let go of print coupons.

A majority (58%) of respondents reported using more print coupons over the past year, according to the 2016 Purse String Survey by Valassis. Thirty-eight percent of respondents said the same about mobile coupons and 32% are using online coupons or coupon codes more often.

Nearly half of the respondents indicated they use six or more coupons per shopping trip with 27% using 10 or more coupons. By using coupons, 42% of those surveyed save $30 or more each week and 21% save $50 or more.

NEW YORK — New research from Experian Marketing Services points to five strategies that brands and retailers should implement to boost marketing plan performance during the key holiday shopping season.

According to Experian's Q2 2016 Email Benchmark Report, marketers should consider the quality of subscriber data obtained during acquisition, social media, creative content, email personalization and retention strategy.

LA PALMA, Calif. -- Pan-Asian snack brand Annie Chun's is giving moms more lunchbox options just in time for back-to-school season.

The brand has launched better-for-you Seaweed Crisps and new Organic Seaweed Snacks. The new snacks are perfectly portioned, low-calorie and tout the many health benefits of marine veggies—including vitamins A, B and C, a broad range of minerals, essential iron, protein and fiber—making them ideal for nutrient-rich snacking come lunch time, between class, or after-school.

Three-quarters of Hispanic shoppers in the U.S. will make back-to-school purchase in stores, but which ones will be strongly influenced by their mobile marketing offers.

A survey of 500 Hispanic consumers conducted by mobile ad platform Retale found nine out of 10 saying they’d be using their smartphones to shop and that their dollars would be put toward the best deals.

ST. LOUIS, Mo. -- Leading pet food brand Beneful is unveiling new recipes across its dry dog food line, offering real meat as the first ingredient in the chicken and beef varieties and eliminating added sugar across the board.

Purina says the changes offer more of what pet owners are looking for in their dog's food without compromising nutrition or sacrificing the delicious taste or variety of textures that keeps millions of Beneful dogs running back to the bowl day after day.

WALDEN, N.Y. -- Leading hard cider brand Angry Orchard is introducing a less sweet, easy-drinking cider.

The brand's new Easy Apple offers drinkers a refreshing hard cider option in the Angry Orchard core collection that's both lower in calories and sessionable. The cider will be introduced in 6-packs beginning in August. Easy Apple will also be available nationwide in the Angry Orchard Fall Orchard Sampler Variety Pack.