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Study: Digital revolution transforming shopper marketing
Online marketing is sparking radical changes — and growth — in shopper marketing.NRF: back-to-school spending to reach $75.8 billion
WASHINGTON -- With back-to-school spending on a “stock up” cycle rather than a “make do” cycle, total spending for K-12 and college school supplies is expected to reach $75.8 billion, up from last year’s $68 billion, according to the National Retail Federation’s annual survey conducted by Prosper Insights and Analytics.