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  • Dove launches 'Amazing Moments' campaign

    NEW YORK -- Dove is launching a new campaign that offers real-life perspective on wetness protection -- with a girl-meets-celebrity boy twist.

  • Mead, Five Star create fashion-forward school supplies

    KETTERING, Ohio -- Parents with students heading back to school this fall will find a dazzling new array of stylish school supplies from Mead and Five Star at their local drug stores.

    The new school supply lines feature chic patterns and on-trend fashions diverse enough to fit any student's taste, yet affordable enough to match a parent's budget.

    This year's top designs include:

  • Amazon's higher prices are an opportunity for Target, Walmart

    LAS VEGAS -- Target and Walmart’s beverage and breakfast product pricing is significantly cheaper than Amazon's, according to a new study.

    Research conducted by Boomerang Commerce and presented at Shoptalk Monday in Las Vegas suggests that Target and Walmart could lure customers away from Amazon by expanding their assortments of pantry goods — such as canned food, snacks and other non-perishables — while maintaining competitive pricing.

  • Feosol targets younger consumers, boomers, athletes

    SOMERSET, N.J. — Meda Consumer recently updated its website supporting Feosol, featuring an easy-to-navigate menu of information for consumers looking for answers behind why their practitioner recommended iron supplementation, and which supplement is best for them. The website breaks iron supplementation down into pragmatic, easy-to-understand terms.

  • Mars Petcare launches cross-brand campaign

    NASHVILLE, Tenn. -- Mars Petcare is launching a new campaign to encourage consumers to ad wet food to their dog's dry kibble.

    The company's new campaign features its four CESAR, PEDIGREE, NUTRO and IAMS pet brands and aims to increase the overall awareness of wet dog food (and growth of the category) by encouraging dog owners to mix in wet food with dry kibble.

  • Hawaiian Tropic unveils new sun care essentials

    SHELTON, Conn. -- An iconic summer brand is launching new products targeted at the consumer who wants quick-absorbing and lightweight sun care products.

    Hawaiian Tropic is introducing Hawaiian Tropic Silk Hydration Weightless Lotion Sunscreen and Hawaiian Tropic Sheer Touch Ultra Radiance After Sun Moisturizer. 

  • Omnis Health pairs pharmacy and diabetes patient through Embrace Better Care Program

    NASHVILLE, Tenn. -  Omnis Health recently announced the introduction of the Embrace Better Care Program, a program that will help pharmacy partners create closer, more proactive connections with their customers with diabetes by providing easy, instant access to diabetes educational resources and technology. 
     
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