Coupons/ Rebates/ Pricing

Oral care is exhibiting growth at mass, with dollar sales in most sub-categories showing somewhat of a bump or a marked upswing. Portable oral is doing its share to lift the entire category with sales expanding a bright 17.6%, according to IRI data for the 52-week period ended May 15. But popular whiteners declined 5%, which buyers attributed to overloading of the category and less expensive choices that dragged down dollars.

CINCINNATI -- Popular German brewer Warsteiner is launching a new grapefruit special edition radler just in time for the hot summer months.

Warsteiner Grapefruit Special Edition is a 50/50 blend of Warsteiner Premium German Pilsener and grapefruit-flavored drink. It features a balanced, mildly hoppy taste and a clean, crisp citrus finish, with a 2.5% ABV.

CHICAGO -- Popular Swedish snack brand Wasa has launched a hearty cracker that is targeted at the consumer who wants both whole grains and an irresistible crunch in their snack food. 

STAMFORD, Conn. -- Sanpellegrino Sparkling Fruit Beverages is launching an inventive new digital effort to encourage consumers to embrace travel and the Sanpellegrino lifestyle.

The brand has launched Delightways, an interactive app that guides users on unique paths through their favorite cities helping them to rediscover the joy of wandering, "the Italian way." Each Delightways path leads to a destination on a winding route highlighted by inspiring stops – from art installations and gardens, to specialty cafes, food trucks and local boutiques.

Target is reportedly requesting that many of its suppliers assume up to 3% to 5% more of the cost of promotions and price reductions on some items. According to Reuters, at least 12 Target suppliers have confirmed they were asked to pay for more of the promotional cost for a variety of slow-moving products. Target reported declining sales in its most recent fiscal quarter and publicly said it would likely enter an extended promotional period. (Reuters)

WESTPORT, Conn. -- Heartburn and stomach remedy Mylanta is hitting retail shelves nationwide once again, but this time with an improved taste, extra coating power and new products.

After leaving the U.S. market in 2010 due to supply issues, the brand has updated Mylanta Maximum Strength's classic lemon mint liquid antacid/anti-gas remedy to offer a smoother, creamier formulation, and is joined by the modern flavor of vanilla caramel – a decadent flavor that is new to the antacid category. 

CAMP HILL, Pa. – Incorporating learnings from recent consumer research, Rite Aid on Sunday gave its circular a makeover – making the circular easier to navigate and more digital friendly. “We’re really excited about this,” John Learish, SVP marketing, Rite Aid, told Drug Store News. “It’s going to be a very noticeable change and hopefully well received.”