Entertainment Tie-ins / Licensing

Pepsi announced that the Sound Drop Platform, which was created to provide emerging artists with a stage to promote their stories, would be returning with pop and hip-hop artist Bryce Vine.

Hostess and Rovio Entertainment’s Angry Birds are partnering by offering consumers free Gems for the game, alongside a chance to win a trip to Hawaii on select packages of CupCakes, Twinkies, Ding Dongs, Ho Hos, Raspberry Zingers and Cinnamon Streusel Coffee Cakes.

La Marca Prosecco's new Celebration Set features a jewel-shaped hatbox that comes in the brand’s signature blue color, doubles as a water-resistant ice bucket and serving tray, contains 12 mini bottles of Prosecco and paper straws.

Taking place Oct. 4 to 7 at the Duke Energy Convention Center in Cincinnati, the festival, which was co-founded by singer-songwriter Jewel, will feature performances, educational sessions and inspirational speeches.

The scent contains notes of watermelon accord and acai tea accord, that are balanced with pear, wild tuberose, jasmine buds absolute and dewy honeysuckle, the company said.

SunnyD unveiled its brand revamp, which includes a fresh take on its classic logo, a new website, renovated social media channels and a campaign created by award-winning independent shop Terri and Sandy.

In addition to the back-to-school line, Walgreens is ramping up its support of social enterprise Me to We, including a brand cause program that will benefit the Me to We Foundation and a national television special.

Jelly Belly's Retro Collection includes such flavors as chocolate dutch mints, fruit sours, licorice bridge mix, raspberries and blackberries, and candy corn, that are available in a clear can or flip-top box.