Entertainment Tie-ins / Licensing

The SweeTarts “Be Both” campaign is meant to champion Generation Z by celebrating the intersection of their passions, expressions and tastes, the brand said.

Graff*Etch color pencils help artists design people's heads with geometric patterns, sports and company logos, cartoon characters, and famous faces.

As millennial parents focus on what‘s in their children’s food, manufacturers have a two-fold job — attracting and delighting young consumers, while offering parents peace of mind.

Bed Head by Tigi is celebrating the individuality, inspirations, hair and vibes of 10 individuals with its “Your Vibe Our Tribe” campaign.

Eva’s Kitchen Cantina Style Salsa, which is a Texas-inspired salsa sold exclusively at H-E-B, is made with fresh ingredients, the company said.

Doritos, in partnership with Marvel Studios’ “Spider-Man: Far From Home,” will launch a global campaign aimed towards inspiring consumers to boldly embrace their inner superhero.

Babybel Mini Rolls come in a spiral shape, and do not contain artificial preservatives, flavors or colors, the company said.

Aveeno Hair Care, which features farm-to-shower inspired ingredients, named Emmy-winning television host, Daphne Oz its first-ever brand ambassador.