Entertainment Tie-ins / Licensing

Klondike is bringing back its “What Would You Do For a Klondike Bar?” tagline and campaign with the help of actress Anna Faris.

Axe is partnering with actor and comedian Lil Rel Howery to help consumers embrace “Bathsculinity,” which it defines as the characteristic of young men who take pride in their appearance and feel confident in expressing themselves.

The new Kool-Aid Sour Jammers are available in five flavors — snappin’ green apple, shockin’ blue raspberry, electric lemon lime, watermelon slam, and zappin’ tropical punch.

Essentia Water's “It Might As Well Be You” campaign demonstrates the power of resilience, the company said.

The Pioneer Woman Dog Treats collection contains 9 different snack flavors in three categories — crunchy, meaty and chews.

Gatorade, as part of its new “Make Them Sweat” campaign, will be partnering with Leo Messi and Gabriel Jesus on various types of creative content.

Lunchables Brunchables contains ingredients that are ready-to-eat and is available in three varieties — bacon & cheese, breakfast ham & cheese, and breakfast sausage & cheese.

Embrace’s Active Scar Defense, which is an FDA cleared therapy system that is proven to prevent scar tissue formation, can now be found on Walgreens shelves and online.