Loyalty Marketing

BJ's Wholesale Club unveiled a new campaign that highlights its fresh take on the wholesale club experience, the company said.

Hallmark is celebrating Chinese, Indian, African American and Latino cultures with its new Eight Bamboo, Golden Thread, Uplifted and Love Ya Mucho card lines.

Lady Gaga unveiled her Haus Laboratories beauty line, which will consist of six special collections, as well as a self-expression tool and reusable clutch.

Budweiser's limited-edition Harvest Reserve Deep Golden Lager is brewed with all-American barley for a bolder taste, the company said.

Starring actress Jackie Cruz, Schick Hydro Silk's “Feelin’ Myself Island” campaign encourages and empowers women to continue feelin’ themselves, the company said.

Clarisonic rolled out its new Rewards Program, which features two tiers of membership — Premier and Elite.

Sephora is bringing back its Sephoria event for a second year at The Shrine in Los Angeles from September 7 to 8.

Luigi’s Real Italian Ice launched the Red, White & Blue variety box, which contains cherry, lemon, blue raspberry, cherry and lemon swirl, and blue raspberry and lemon swirl flavors.