Loyalty Marketing

Why shopper marketers need to double down on mobile
Major shifts in consumer behavior, including changes to media consumption and the rise of direct-to-consumer businesses, are dramatically changing the retail industry, according to Carlos Garcia, an industry manager at Facebook.
Southeastern Grocers’ Fresco y Más launches donation program
Southeastern Grocers’ Fresco y Más banner launched a customer donation program to raise funds for the League Against Cancer.

Q&A: NasoNeb finds distinct way to deliver sinus relief

Bill Flickinger, president of NasoNeb, said the company offers an alternative nasal therapy delivery system in a conversation with Drug Store News.
Sephora raises skin care, sun protection awareness with limited-edition kits

Sephora will donate $25 from the sale of each limited-edition Sun Safety Kit to Memorial Sloan Kettering Cancer Center in New York City.
Bud Light debuts Lemon Tea lager

Bud Light Lemon Tea is a seasonal offering that is brewed with lemon peels and aged over real black tea leaves, the company said.
A retail category that impacts the whole store

David Orgel takes a look at the pet category, which is becoming a highly profitable business for a wide range of retailers.
Essentia Water debuts ‘It Might As Well Be You’ campaign

Essentia Water's “It Might As Well Be You” campaign demonstrates the power of resilience, the company said.
Vitamin Shoppe revamps its loyalty program

The Vitamin Shoppe is now offering an expanded version of its Healthy Awards loyalty program, which is made up of three levels of points-earning power.
Franzia refreshes packaging, debuts new campaign

Franzia is unveiling its new Chardonnay, Pinot Grigio/Colombard, Rosé and Crisp White offerings, in addition to launching the ‘Franz for Life’ campaign.
Giant Food Stores expands reach with 6 store openings

Giant Food Stores is opening six new stores in four states, which brings its total count of stores to 178, the company said.

Why shopper marketers need to double down on mobile

Southeastern Grocers’ Fresco y Más launches donation program

Q&A: NasoNeb finds distinct way to deliver sinus relief

Sephora raises skin care, sun protection awareness with limited-edition kits

Bud Light debuts Lemon Tea lager

A retail category that impacts the whole store

Essentia Water debuts ‘It Might As Well Be You’ campaign

Vitamin Shoppe revamps its loyalty program

Franzia refreshes packaging, debuts new campaign

Giant Food Stores expands reach with 6 store openings