Loyalty Marketing

Kellogg's presents a cereal-centric baking competition at its New York City café, which will be hosted by Padma Lakshmi, that will challenge contestants to use one or more of the brand's cereals to create a new holiday treat.

In the eight-state region where West Des Moines, Iowa-based Hy-Vee operates its network of 246 supermarkets, reaching customers requires a multifaceted marketing approach.

Target will offer free two-day shipping to all customers, with no minimum purchase and no membership requirement, from Nov. 1 to Dec. 22.

David Orgel takes a look at how retailers vying to differentiate in this hyper-competitive environment might benefit from taking marketing ideas from a different field — the baseball field.

OPI's Color is the Answer campaign emphasizes the ability color has to change behaviors, redefine culture and improve the world, the company said.

Publix will make an initial $250,000 donation to the American Red Cross and United Way to help fund relief efforts to areas hit hardest by Hurricane Michael, as well as allow both customers and associates to donate through an in-store program.

Alphonso’s TS Kelly takes a look at how OTC heartburn makers grab share of mind and dollars through strategic ad buys.

In a new ad starring actors Ted Danson and Jenna Fischer, Smirnoff announced that its No. 21 vodka is now made with non-GMO grains.