Publix announced that it has donated more than $800,000 through an in-store program to the American Red Cross for disaster relief, in addition to the $250,000 donation Publix Charities previously made.
Lunchables and Nintendo announced their partnership, which celebrates the launch of the Super Mario Party game for the Nintendo Switch system, by adding character images to select packaging of Lunchables.
Through April 30, 2019, Kmart Pharmacy is offering free flu shots, including the Fluzone High-Dose influenza vaccine, and allowing Shop Your Way benefits to members $5 Cashback points when they get a flu shot.
Colgate Optic White partnered with actress Debra Messing, who will share insights on how she juggles motherhood, career, health and a beauty routine, on a new campaign.
At the recent New General Market Purpose-Driven Summit, Dan Mack noted that the key to capturing the New General Market consumer is soul, and that getting in touch with a brand’s soul requires reflection.
IRI’s Larry Levin shared insights with attendees of the New General Market Purpose-Driven Summit about how the shopping behavior of Generation Z differs from other generations.
After announcing a donation program in each of its stores — Bi-Lo, Fresco y Más, Harveys Supermarkets and Winn-Dixie — Southeastern Grocers raised nearly $400,000 for the American Red Cross Disaster Relief.
At the New General Market Purpose-Driven Summit, L2’s Evan Neufeld discussed how brands can approach consumers as technology drives changes in the ways shoppers relate to brands.
