Media Advertising

Perrier’s Feel the Flavor campaign celebrates its distinct beverages
The campaign highlights how Perrier’s beverages feature effervescent bubbles and a burst of fruit and citrus flavors that can excite the mood and spirit, the brand said.
Diageo, Vita Coco spike canned cocktail line with Captain Morgan
Launching in early 2023, Vita Coco Spiked with Captain Morgan will be available in three varieties that include piña colada, strawberry daiquiri and lime mojito.

Vitafusion partners with Tiffany Haddish to launch 2-in-1 immune, beauty gummies

The brand is launching its new Multi + Immune Support and Multi + Beauty with a campaign starring Tiffany Haddish.
Companies launch on-trend products at the height of pandemic

Some companies took the chance and launched new CPG items that became extremely profitable.
Alka-Seltzer joins forces with T-Pain to debut Hangover Relief

The Alka-Seltzer brand released a remixed version of its iconic “Plop Plop, Fizz Fizz” jingle — mixed, produced and recorded by rapper, musician and cocktail enthusiast T-Pain.
Hisamitsu rolls out Salonpas Pain Relieving Flex Patch Lidocaine 4%

Salonpas Pain Relieving Flex Patch Lidocaine 4% features thin, flexible and highly adhesive patch technology.
BIC heightens shaving experience with scented Soleil Escape razor

To launch the new Soleil Escape razor, which features a lavender- and eucalyptus-scented handle, BIC is working with Julianne Hough on its Tickle Your Senses campaign.
Albertsons revamps its Soleil Sparkling Water line

The retailer relaunched its Soleil Sparkling Water line in an updated eight-can packaging with eye-catching artwork.
Albertsons, Pacvue Partners give brands opportunity to connect with customers

CPG advertisers and their agencies can now leverage Pacvue to create, execute and manage sponsored product advertising campaigns on Albertsons' Retail Media Network.
NACDS: Momentum builds for bipartisan legislation to protect Americans’ access to pharmacist care

The Equitable Community Access to Pharmacist Services Act (HR 7213) would help ensure the continuity of accessible pharmacy-based care during public health emergencies and every day, NACDS states.

Perrier’s Feel the Flavor campaign celebrates its distinct beverages

Diageo, Vita Coco spike canned cocktail line with Captain Morgan

Vitafusion partners with Tiffany Haddish to launch 2-in-1 immune, beauty gummies

Companies launch on-trend products at the height of pandemic

Alka-Seltzer joins forces with T-Pain to debut Hangover Relief

Hisamitsu rolls out Salonpas Pain Relieving Flex Patch Lidocaine 4%

BIC heightens shaving experience with scented Soleil Escape razor

Albertsons revamps its Soleil Sparkling Water line

Albertsons, Pacvue Partners give brands opportunity to connect with customers

NACDS: Momentum builds for bipartisan legislation to protect Americans’ access to pharmacist care