Media Advertising

For the fifth year in a row, Walgreens is supporting Red Nose Day with the help of its Everyday Heroes squad who helped kick off celebrations on retail shelves.

Kat Von D Beauty is launching its Go Big or Go Home Mascara, which contains a blend of waxes from olive and sunflower oils, and can be found on Sephora shelves.

The new Kool-Aid Sour Jammers are available in five flavors — snappin’ green apple, shockin’ blue raspberry, electric lemon lime, watermelon slam, and zappin’ tropical punch.

Klondike is bringing back its “What Would You Do For a Klondike Bar?” tagline and campaign with the help of actress Anna Faris.

Axe is partnering with actor and comedian Lil Rel Howery to help consumers embrace “Bathsculinity,” which it defines as the characteristic of young men who take pride in their appearance and feel confident in expressing themselves.

The Dos Equis Mexican Pale Ale, which will be sold in Texas and New Mexico, contains all the complexities of a pale ale and a lighter finish, the company said.

Essentia Water's “It Might As Well Be You” campaign demonstrates the power of resilience, the company said.

Effen Vodka's Rosé contains fruity, floral and honey notes, while Yuzu Citrus features bright citrus and floral black notes, the company said.