The campaign will celebrate how setting one’s makeup with the brand’s Make It Last Setting Spray can help boost confidence and mentally prepare users for whatever is ahead.
Dollar General has named Tony Rogers to lead the development and execution of DG’s marketing, brand, media and personalization strategies across all channels.
Albertsons Media Collective is working across Google Display & Video 360, The Trade Desk, LiveRamp, FreeWheel, iSpot and Clinch to enable a modern currency for the future of video ad campaigns.