Media Advertising

Changes are coming to Ulta Beauty. The retailer who has over 1,000 stores located across the country has just announced new plans to work with McCann as lead creative agency of record, and Mediahub to lead all media planning.

Blais Pascal famously wrote, “I would have written a shorter letter, but I did not have the time.” Like Pascal,most salespeople have an inability to keep to the point. My research shows that over 75% of all customer presentations are too long, disjointed, irrelevant or are simply boring. A national retail executive once shared with me: “Most sales presentation put me to sleep or create a trance-like state. They rarely capture my attention.” Do you want to be perceived as valuable and distinct? Get to the point.

L'Oréal Paris is looking to 2018 and beyond by revealing the brand’s first ever Hair Colors of the Year. The New York-based company has named Rose Blonde and Smokey Grays as the inaugural shades, and in addition will launch two new products to help consumers achieve these looks from the very comfort of their homes.  

CoverGirl has tapped 69-year old mode and dietitian, Maye Musk to front the brand’s COVERGIRL + Olay Simply Ageless Collection. The company relaunched the products back in Jan. 2016, which feature the COVERGIRL + Olay Simply Ageless Anti-Aging Foundation Primer, 3-in-1 Liquid Foundation and the Simply Ageless Instant Wrinkle Defying Foundation.

SinfulColors is expanding to color cosmetics with a new 18-piece face and eye collection that can be previewed exclusively on Amazon on Nov.16. The New York-based beauty company also named actress and singer, Vanessa Hudgens as Global Color Collaborator. In this new role the "So You Think You Can Dance" judge will star in the brand’s beauty campaigns, help develop trend collections under the SinfulColors name and launch her first collection in 2018. 

Truth 7: Regulations no excuse for poor branding

Regulation, varying from country to country, affects many substantive aspects of what constitutes OTC branding and what is allowed in packaging design, claims, evidencing, marketing communications and sampling. And it changes all the time, with very little chance of any form of regional harmonization any time soon, let alone global.

PURCHASE N.Y. — Pepsi has announced a partnership with "Baby Bombers" generation member and rising star of the Yankees, Aaron Judge. The outfielder will serve as the new face of the beverage company, championing the spirit and excitement of baseball on and off the field.