Media Advertising

NEW YORK — Coty has unveiled the reinvention of one of its flagship brands. The company has retooled CoverGirl, starting with a new expression of its purpose, “I Am What I Make Up.”

PHILADELPHIA — What if? What if you could break down the process of capturing lightning in a bottle into its base components — the key ingredients that you could combine to be successful over and over again?

NEW YORK — Beauty giant Coty this week unveiled two efforts — one consumer-facing and the other internal — that are underscoring the company’s commitment to empowering self-expression in the face of prejudice and discrimination.

GRAND RAPIDS, Mich. — Teeth whitening brand Rembrandt is bringing a faster way to whiten teeth to market with its latest launch. The brand has introduced its one-week whitening kit and three-day whitening boost kit in an effort to deliver whiter smiles in half the time of traditional 14-day kits.

PITTSBURGH, Pa. — Foundation Consumer Healthcare’s Theravent brand of anti-snoring strips is launching a new ad campaign telling consumers that they no longer have a good reason to keep them or their partner awake with their snoring. The “No Excuses” campaign is aimed at highlighting the strips’ efficacy and ease of use.

BOISE, Idaho — Albertsons last week named Guy Burgstahler VP advertising.

"Guy is a creative visionary with proven experience building engagement and loyalty among a variety of customers," stated Shane Sampson, chief marketing and merchandising officer. "Our banners have a great story to tell, and Guy will have plenty of material to work with throughout our operating areas. We have deep ties to the communities we serve, and we are poised to compete as fiercely as ever in our stores and across our digital platforms."

Drug Store News spoke to Sujanil’s Ashish Desai about what differentiates the comapny’s Lice-Nil lice treatment from other brands on the market. 

Sensitivity has generated a big buzz in toothpastes.

GSK Consumer Healthcare is lauded by retailers for its efforts to bring attention to the issue and build sales of its Sensodyne brand. The company said Sensodyne is the No.1, dentist-recommended toothpaste for sensitive teeth. All Sensodyne SKU’s showed healthy growth for the 52 weeks ended July 9, according to IRI.