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NACDS, coalition ads thank legislators for backing pro-patient, pro-pharmacy bill
In newspaper ads placed in selected Congressional districts this August, NACDS is thanking members of the U.S. House of Representatives for co-sponsoring the Pharmacy and Medically Underserved Areas Enhancement Act (H.R. 592/S. 109). NACDS also is urging the members of Congress to work toward ultimate passage and enactment of the legislation.
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Marketing pain relief to all ages
Aging baby boomers have been a prime market for OTC analgesics, but the oldest members of society don’t have a monopoly on aches and pains. A new marketing campaign for Prestige Brands’ Anacin seeks to address this fact by aiming squarely at the millennial generation.