Media Advertising

NEW YORK — Estée Lauder on Monday named American Ballet Theatre principal ballerina Misty Copeland the new spokesmodel for its Modern Muse fragrance. She will be the face of the fragrance’s campaign, which debuts in August, across digital, TV, in-store and print channels.

NEW YORK — Estée Lauder has unveiled its campaign for a second limited-edition makeup collection with fashion designer Victoria Beckham.

The new Victoria Beckham Estée Lauder makeup collection will be available beginning September 2017 at select retailers globally, as well as victoriabeckham.com, esteelauder.com and Victoria Beckham's flagship 36 Dover Street London store. Beckham will front the digital and print campaign, with imagery shot by photographer Lachlan Bailey in New York.

NEW YORK — Revlon’s Elizabeth Arden brand has unveiled its latest collaboration — a line of body sprays with fitness brand Tapout. The Tapout Body Sprays collection features actor, producer and WWE Superstar John Cena as a brand ambassador.

NEW YORK — Nail polish brand essie has rolled out six new shades for summer. The company on Monday introduced the pastel nail polishes, which it said were inspired by sugar confections of Parisian cafés.

The new shades include éclair my love, a red candy-inspired shade; blue-la-la, a pastel blue; baguette me not, a lilac macaron-inspired color; fondant of you, inspired by apricot marmalade; lavender pink s’il vous play; and the iridescent white sweet soufflé.

WILTON, Conn. — Beiersdorf’s Aquaphor Baby brand is introducing a new diaper rash relief product. The company on Wednesday launched Aquaphor Baby Fast Relief Paste, an odorless paste made with 40% zinc oxide that blocks moisture to keep the baby protected.