Media Advertising

SHELTON, Conn. — Edgewell Personal Care’s Hawaiian Tropic brand is introducing new products and partnering with three YouTube influencers for a series of videos about the sun care products and how they incorporate them into their passions.

PURCHASE, N.Y. — PepsiCo is prepping for summer with the launch of its sparkling lemonade Lemon Lemon. The beverage contains a mix of lemon juice, bubbles and a touch of sweetness, the company said. It comes in Original, blackberry and peach flavors in 12-oz. cans that contain 70 calories.

LAS VEGAS, Nev. — Cosmoprof North America on Tuesday announced that it would be expanding its collaboration with QVC to enable indie beauty brands from small- to medium-sized companies to meet with QVC beauty merchants at the exhibition this year.

PITTSBURGH AND CHICAGO — The Oscar Meyer brand is unveiling a big overhaul of its hot dog recipes, Kraft Heinz announced Monday. The changes come after more than a year of recipe testing, the company said. The full line will now contain no added nitrates or nitrites, no artificial preservatives in its meat and no by-products.

LOS ANGELES — ThinkThin on Thursday announced a multi-faceted promotional partnership with the upcoming, highly anticipated Warner Bros. Pictures feature film "Wonder Woman," in theaters June 2. According to the company, "Wonder Woman" is in natural alignment with the female lifestyle brand, which offers a range of high protein nutrition bars as well as other nutritious formats, such as bites, smoothie mixes and oatmeal.

NEW YORK — Coty’s Rimmel London brand recently announced its new brand identity alongside a new campaign called Edge Your Look. The new slogan and digital launch campaign are aimed at capturing the edgy, diverse and self-expressive attitude of Rimmel London fans, the brand said.

NEW YORK — Elizabeth Arden’s men’s prestige fragrance brand Curve is rolling out its latest fragrance and partnership. The brand on Wednesday introduced its Curve Black and named social media star and filmmaker Mark Dohner as its latest fragrance brand ambassador.