Media Advertising

Mountain Dew introduces Mtn Dew Label Series
PURCHASE, N.Y. — Mountain Dew, capitalizing on the success of its Mtn Dew Black Label — a dark berry-flavored soda it launched last year — is launching the Mtn Dew Label Series, a line of premium sodas crafted with distinctive flavors and herbal and citrus bitters.

The new products under the Label Series will be the citrus-flavored Mtn Dew White Label and the apple-kiwi-flavored Mtn Dew Green Label.
Odor-Eaters sniffs out brand awareness in New York with stinky sneaker contest
NEW YORK — This year seven participants from across the country worked hard to stink up their shoes for a chance to win the national title at the Odor-Eaters Rotten Sneaker Contest held at Ripley’s Believe It Or Not! Times Square. The regional winners admitted to wearing no socks, stepping in slop of all sources and even claimed it was just their “sweet girly essence,” but only one pair of sneakers out-stunk them all and they belonged to 12-year old, Connor, from Eagle River, Alaska.

Kroger captures spirit of company's people and projects with new multimedia site
Jerky maker Lorissa’s Kitchen launches convenience-focused ad campaign

MINNEAPOLIS — Protein snack brand Lorissa’s Kitchen is unveiling new advertising to highlight the convenience of its jerky for health-minded shoppers. The “Snack more, make snacks less” campaign kicked off Monday with TV spots that feature Lorissa's Kitchen snacks as a solution to time-consuming snack prep.
Budweiser unveils local MLB team cans in select markets

NEW YORK — As baseball season approaches, Budweiser is looking to get fans in certain cities excited with its new customized MLB team cans. The limited-edition cans feature unique designs from local artists and are set to hit shelves March 27 in time for Opening Day on April 3.
Pantene’s new Gold Series, campaign assert ‘all strong hair is beatiful’
Strongbow intros orange blossom flavor, mini cans

WHITE PLAINS, N.Y. — Heineken’s Strongbow Hard Apple Ciders brand is getting into spring with the launch of its new orange blossom cider flavor. The new flavor brings an orange blossom aroma with light sweetness and an apple finish — free of artificial flavors and colors, the brand said.
Living Essentials launches new Apple Pie flavor in conjunction with MLB sponsorship

FARMINGTON HILLS, Mich. — Living Essentials announced Thursday that its new MLB-themed Extra Strength Apple Pie flavored 5-hour Energy shot is now available.

“We are very excited to be working with MLB as an official MLB All-Star Game partner,” stated Melissa Skabich, Living Essentials’ communications director. “The extra strength varieties are our best sellers, and we’re confident that consumers will be as excited as we are about the MLB-themed Apple Pie flavored Extra Strength 5-hour Energy.”
New allergy solution Xyzal finds allergy sufferers are four times more likely to not sleep well
Poland Spring highlights local greatness with new ad campaign

STAMFORD, Conn. — Nestle Waters North America’s Poland Spring brand this week unveiled its new “Greatness Springs from Here” marketing campaign, which focuses on the northeast, which is where the water brand is sourced. The campaign highlights local people who make a positive impact on their communities through their passion.

Mountain Dew introduces Mtn Dew Label Series

Odor-Eaters sniffs out brand awareness in New York with stinky sneaker contest

Kroger captures spirit of company's people and projects with new multimedia site

Jerky maker Lorissa’s Kitchen launches convenience-focused ad campaign

Budweiser unveils local MLB team cans in select markets

Pantene’s new Gold Series, campaign assert ‘all strong hair is beatiful’

Strongbow intros orange blossom flavor, mini cans

Living Essentials launches new Apple Pie flavor in conjunction with MLB sponsorship

New allergy solution Xyzal finds allergy sufferers are four times more likely to not sleep well

Poland Spring highlights local greatness with new ad campaign