-
Hello products debuts marketing campaign around toothpaste ingredients
MONTCLAIR, N.J. — Oral care company hello products has unveiled its latest marketing campaign. Titled “An Inconvenient Tooth,” the digital campaign centers on an animated spot featuring a character named Toothy asking if consumers have thought about what’s in their toothpaste and highlighting the ingredients in hello products’ offerings.
-
Allergan brings on TV host Wendy Williams for IBS campaign
NEW YORK — Allergan has partnered with the American Gastroenterological Association to launch “Toilet Talk” in celebration of IBS Awareness Month. Toilet Talk is a component of a larger corporate initiative to drive awareness for Irritable Bowel Syndrome with diarrhea. The campaign is intended to reduce the stigma associated with talking about bowel health, and ultimately to empower patients to proactively discuss their bowel function with their healthcare professional.
