Premiums/ Incentives

ST. LOUIS — Bud Light is launching a "Stay in the Game" campaign that will help fans to make smart choices during Super Bowl XLVIII. 

"At Bud Light, we take pride in being a leader in encouraging consumers to drink responsibly," Rob McCarthy, VP Bud Light, said. "'Stay in the Game' is designed to connect with and inspire fans to make smart decisions on Super Bowl Sunday."

FAIRFIELD, Calif. — Jelly Belly Candy Company is set to unveil a new flavor to its collection: the Draft Beer Jelly Belly jelly bean. Jelly Belly will debut the new flavor at the Winter Fancy Food Show in San Francisco and ISM in Cologne, Germany. The beer flavor has been a popular request by consumers for decades, the company said. 

Bright orange. Seductive red. Shiny. Matte. Regardless of what lip color you fancy, the bottom line is that lip color is hot — red hot.

(For the full category review, including sales data, click here.)

LOS ANGELES — Natrol is launching a new line of chewable and gummy multivitamins for children under a license that will better resonate with today’s tablet-toting mom — Angry Birds.               

NEW YORK — South Beach Diet on Monday unveiled a new addition to its family of nutritious and convenient snacks — the South Beach Diet 100 Calorie Smoothie in chocolate truffle flavor. 

The new smoothie contains 6 grams of protein and fiber and has no artificial flavors, sweeteners, or sugar alcohols.

PARSIPPANY, N.J. — GlaxoSmithKline Consumer Healthcare and Walgreens on Monday teamed up to launch Sponsorship to Quit, a free online quit-smoking gamification program that smokers can personalize with customized tools and tips during their journey to quit. 

STERLING, Ill. — Wahl, a manufacturer of men's grooming tools, announced Cuts for a Cause, a new program that will support the growing number of organizations and individuals who engage in charitable head-shaving and facial hair growing.

Cuts for a Cause aims to provide necessary tools and outreach for what is now a significant movement and one of the most popular fundraising activities of the past 10 years.

NEW YORK — Duane Reade at midnight on Friday launched their “Show Us Your Party Legs” holiday photo contest on Facebook. The contest is a three week, omnichannel social media marketing campaign to raise awareness of Duane Reade-brand hosiery products that will run through Jan. 4.