Premiums/ Incentives

NEW YORK — OPI has announced the launch of six limited-edition nail lacquers and a new Liquid Sand shade, inspired by Disney’s "Oz The Great and Powerful" film that opens in theaters on March 8, 2013.

With a mix of soft cream and warm glitter shades, the line is ideal for layering to create rich, complex looks. In addition to the Liquid Sand nail lacquer in "What Wizardry is This?," the promotion includes:
 

NEW BERLIN, N.Y. — Greek yogurt brand Chobani has a new collection of products it will introduce next year.

PepsiCo's Tropicana brand is introducing a new way for moms to sneak veggies into their kids' diets: Farmstand, a fruit-and-vegetable drink to hit the refrigerated section of supermarkets in January.

ENGLEWOOD CLIFFS, N.J. — For the first time since its U.S. launch in 2002, Unilever’s Axe brand will air a television commercial during Super Bowl XLVII.

The spot is entitled “Lifeguard,” and includes a twist at the end that aligns with a larger creative campaign scheduled for a January 2013 launch, the company stated.

ATLANTA — Goody, a maker of hair accessories and styling tools, is supporting the 19th annual “Today Show “Holiday Gift Drive, through a donation of more than $200,000 hairstyling accessories to benefit children, teens and their families across the country this holiday season. The donation was made on “The Today Show” that aired on Friday.

PURCHASE, N.Y. — Aquafina and Emmy-nominated "Project Runway" are teaming up to launch the "Aquafina Pure Challenge," a competition that invites consumers, including aspiring designers, to celebrate the pure essence of who they are by submitting an original Aquafina-inspired design.

CINCINNATI — Procter & Gamble’s Oral-B brand is encouraging shoppers to consider providing the gift of a healthier smile to their loved ones this year and has partnered with O, The Oprah Magazine to offer hundreds of O readers the opportunity to try out the Professional Precision 5000 power toothbrush.

Through the partnership, Oral-B is offering 374 O readers the opportunity to try out the Professional Precision 5000 power toothbrush over a two-week period in order to compare and share their experience.

NEW YORK — Fragrance gift sets are no doubt a popular choice during the holiday season, and manufacturers hope that this year is no exception.

Over the course of the entire year, 40% of individual fragrance sales take place during the holidays, while 80% of fragrance gift set sales occur during the holiday season, according to stats from the SymphonyIRI Group database cited by Coty.