Premiums/ Incentives

LOS ANGELES — Curls hair care founder Mahisha Dellinger celebrated a decade of curl power with a star-studded blowout bash at the Rolling Stone Lounge in Hollywood, during which she announced the acquisition of the Kynx hair care collection.

CHARLOTTE, N.C. — Bi-Lo and Coca-Cola on Tuesday announced their partnership with the USO to support its Operation Phone Home program, which connects troops deployed overseas with their families back home through, among other things, a private phone network. For every rotisserie meal bundle sold at all Bi-Lo stores, Coca-Cola will donate $1 to OPH, which buys troops about 20 minutes of talk time.

MILWAUKEE — Carma Labs earlier this year teamed with mixed media artist Lisa Pavelka to launch 365 Days of Lip Service, a collection of artwork created on the lids of 366 Carmex lip balm jars.

“We were thrilled to learn about the project and Lisa’s long-held preference for using the Carmex jar in her artistic creations,” stated Paul Woelbing, president of Carma Labs. “Carmex fans know that, in addition to being a great lip balm, we are dedicated to fun and inspiration. This is a great way to help us celebrate Carmex’s 75th anniversary.”

DALLAS — The Army and Air Force Exchange Service and Kimberly-Clark are teaming up to give away 10 $1,000 gift cards in the "Spruce Up Your Space" sweepstakes.
 
“With spring cleaning in full swing, an extra $1,000 can go a long way to getting the house in order for the summer,” said the Exchange’s senior enlisted advisor Chief Master Sgt. Jeffry Helm. “Shoppers just need to visit their Exchange during the contest and simply fill out an entry form for a shot at the shopping spree.”
 

PLYMOUTH, Mass. — Cool Gear has expanded its line of hydration products with three new items.

Cool Gear said its Pure Squeeze line features a 26-oz. squeezable water filtration bottle with a replaceable carbon filter that reduces the taste and smell of chlorine for up to 100 gallons of water. The BPA-free bottle also includes a pull-up sipper with a clear, protective cover.

DEERFIELD, Ill. — With more than 4 billion steps logged by Walk with Walgreens participants in the program’s first year, Walgreens on Sunday night teamed with Donald Trump and "The Celebrity Apprentice" to promote more healthy steps in 2012. Walk with Walgreens also partnered with the Magic Johnson Foundation on Monday behind a national campaign where Walgreens retail locations will be selling a commemorative charity bracelet with $2 from each purchase benefitting the Magic Johnson Foundation.

CINCINNATI — Procter & Gamble has brought innovation to the laundry detergent category with Tide Pods, a three-chamber unit 
liquid-dose detergent that cleans, fights stains and brightens all in one premeasured product. Tide Pods, the first product of its kind on the market, contain three chambers that separate the components so they remain stable and potent until the moment they mix in the wash. The 3-in-1 product reduces steps, making laundry simpler and less time-consuming.

ERLANGER, Ky. — Bicycle playing cards is launching a new playing card deck designed to support an organization whose mission is to honor and empower wounded warriors.