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Axe puts new spin on masculinity perception
Axe is partnering with actor and comedian Lil Rel Howery to help consumers embrace “Bathsculinity,” which it defines as the characteristic of young men who take pride in their appearance and feel confident in expressing themselves.
Kool-Aid adds sour twist to its beverages
The new Kool-Aid Sour Jammers are available in five flavors — snappin’ green apple, shockin’ blue raspberry, electric lemon lime, watermelon slam, and zappin’ tropical punch.

Dole turns frozen smoothies into spoonable treats

The Dole Whip Spoonable Smoothies Pineapple and Banana, and Spoonable Smoothies Strawberry Banana varieties contain less than 200 calories per serving, the company said.
Food Lion receives Energy Star award

The U.S. Environmental Protection Agency recognized Food Lion with the Energy Star award for its continued leadership in protecting the environment through superior energy efficiency.
Essentia Water debuts ‘It Might As Well Be You’ campaign

Essentia Water's “It Might As Well Be You” campaign demonstrates the power of resilience, the company said.
Effen Vodka adds Rosé, Yuzu Citrus varieties

Effen Vodka's Rosé contains fruity, floral and honey notes, while Yuzu Citrus features bright citrus and floral black notes, the company said.
Gatorade taps Leo Messi, Gabriel Jesus for new campaign

Gatorade, as part of its new “Make Them Sweat” campaign, will be partnering with Leo Messi and Gabriel Jesus on various types of creative content.
Franzia refreshes packaging, debuts new campaign

Franzia is unveiling its new Chardonnay, Pinot Grigio/Colombard, Rosé and Crisp White offerings, in addition to launching the ‘Franz for Life’ campaign.
Lunchables dives into the brunch game

Lunchables Brunchables contains ingredients that are ready-to-eat and is available in three varieties — bacon & cheese, breakfast ham & cheese, and breakfast sausage & cheese.
OPI debuts new “Color is the Answer” mural

OPI and muralist Kent Yoshimura unveiled the “Through the Blossom” mural, which is located at a space in Los Angeles’ Little Tokyo community.

Axe puts new spin on masculinity perception

Kool-Aid adds sour twist to its beverages

Dole turns frozen smoothies into spoonable treats

Food Lion receives Energy Star award

Essentia Water debuts ‘It Might As Well Be You’ campaign

Effen Vodka adds Rosé, Yuzu Citrus varieties

Gatorade taps Leo Messi, Gabriel Jesus for new campaign

Franzia refreshes packaging, debuts new campaign

Lunchables dives into the brunch game

OPI debuts new “Color is the Answer” mural