Social Media

Babybel's cheese and crackers simplify snacking
Babybel's new cheese and crackers come in three options, original paired with mini butter crackers, white cheddar paired butter crackers and light paired with whole-grain wheat crackers.
Ulta, Sephora among top social beauty retailers
According to the new TotalSocial Ranking from Engagement Labs, Bath and Body Works, Ulta and Sephora have claimed the top three spots, when it comes to increasing brand performance through both face-to-face and social media conversations.

John Frieda, ‘Riverdale’ star Camila Mendes debut collab

In the first installment of the Your Hair Talks, Make a Statement campaign, actress Camila Mendes discusses her hair evolution, must-have John Frieda products and future career aspirations.
‘Pretty Little Liars’ star Shay Mitchell joins Buxom family

Shay Mitchell's first ad for Buxom will launch in July and she also is to actively collaborate with the brand on developing creative content, social media campaigns, new products and shade ideations, the company said.
Scott’s Liquid Gold appoints new VP of marketing, innovation

John Connelly, the former managing director and partner at Sterling-Rice Group, was named the new vice president of marketing and innovation of Scott’s Liquid Gold.
Oberto’s new trail mix includes peppered turkey jerky

Oberto's new trail mix contains walnuts, dark chocolate, dried cherries, pumpkin seeds, dried cranberries and peppered turkey jerky.
Manscaped, Dr. Squatch Soap partner on limited-edition grooming kit

For a limited time, Manscaped and Dr. Squatch Soap will offer consumers the chance the purchase the Tame Your Beast Kit, which contains four grooming products and a free gift.
Cosmoprof hosts trend-directional beauty preview

Cosmoprof North America previewed several trend-directional beauty brands from across the globe at the Putting Beauty on the Map event, which was held in New York City’s Library at NeuHouse.
Julie’s Organic celebrates anniversary with limited-edition boxes

Julie’s Organic is celebrating its 20th anniversary with a limited-edition box design and a slew of giveaways for consumers, with prizes that include free ice cream, limited-edition enamel pins and exclusive gear.
Fiji Water, Olympian Allyson Felix partner on campaign

The Fiji Water Sports Cap campaign features Felix — the most decorated Olympian in track and field history — dominating the concrete path and reaching for the sports bottle to recharge and replenish, the company said.

Babybel's cheese and crackers simplify snacking

Ulta, Sephora among top social beauty retailers

John Frieda, ‘Riverdale’ star Camila Mendes debut collab

‘Pretty Little Liars’ star Shay Mitchell joins Buxom family

Scott’s Liquid Gold appoints new VP of marketing, innovation

Oberto’s new trail mix includes peppered turkey jerky

Manscaped, Dr. Squatch Soap partner on limited-edition grooming kit

Cosmoprof hosts trend-directional beauty preview

Julie’s Organic celebrates anniversary with limited-edition boxes

Fiji Water, Olympian Allyson Felix partner on campaign