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Dove's No Digital Distortion Mark is a continuation of its Real Beauty Pledge, which was a public commitment to never present unachievable, manipulated, flawless images of “perfect” beauty, the company said.

Ofra Cosmetics, which counts such beauty bloggers as KathleenLights, Nikkie Tutorials and MannyMUA as fans, will be entering 451 Ulta Beauty locations on June 24.

Retailers and their CPG trading partners have a tremendous opportunity to use mobile tools to drive sales both online and in physical stores, according to Carlos Garcia, industry manager of global marketing at Facebook.

Dan Mack, discussing the recent Digital Disruption Innovation Summit, notes that speakers were quick to note that many larger brands have stalled growth, while smaller, niche, digitally native brands are on track to outperform in most industries — meaning established brands have to be ready to adapt.

The expectations of beauty consumers are changing, and digital innovation and in-store adaptability are key to meeting their shifting priorities, according to panelists on the Digital Disruption Innovation Summit Beauty Panel.

For the second year in a row, consumers will be able to create custom scrubs, moisturizers and body lotions, and also shop such exclusive retail products as bath bombs, lip scrubs, hand creams and the apricot rollerball fragrance.

L2’s Chad Bright told the Digital Disruption Innovation Summit that man brands fall short in using basic data points to help personalize the customer experience.

Babybel's new cheese and crackers come in three options, original paired with mini butter crackers, white cheddar paired butter crackers and light paired with whole-grain wheat crackers.