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  • 100% Pure Cosmetics is the latest brand to partner with YouCam Makeup

    NEW YORK — Perfect Corp., the company behind the YouCam Makeup app, now has a natural beauty brand within its portfolio. It has been announced that 100% Pure Cosmetics – a brand that specializes in creating organic skin care products, free of harmful toxins; will be partnering with the AR-powered company to bring consumers livestreamed beauty broadcasts and virtual in-app try ons. 

  • Tom’s of Maine celebrates 25 years of Silly Strawberry Natural Children's Toothpaste

    KENNEBUNK, Maine. – Tom’s of Maine, creators of toothpaste for adults set out to use their expertise and success in making effective, natural toothpastes to construct an offering for children. The Silly Strawberry Natural Children's Toothpaste resulted from this effort and 25 years later, the company is celebrating the anniversary of the product's launch. 

  • CVS Health supports cancer research with fourth year of in-store fundraiser

    WOONSOCKET, R.I. — CVS Health is moving into year four of its fundraising campaign to raise money for Stand Up To Cancer. The company on Monday announced the latest effort, taking place Oct. 29 through Nov. 19  at CVS Pharmacy location nationwide, allowing customers to donate $1, $3 or more at checkout or online.

  • Building loyalty in today’s digital market

    NEW YORK — The Emerson Group last month hosted its 10th Annual Retail Industry Day in a packed room, with hundreds of merchants eager to discover how to better position their products for tomorrow’s ever-evolving consumer.

    They weren’t disappointed.

  • Male consumers exhibit passion for facial hair grooming, maintenance

    New York Giants’ guard Justin Pugh is a big guy — six foot, four inches and 300 pounds — with a big beard. He even has a playbook for his facial hair care.

    “Depending on what event I’m going to, I can adjust [the setting of my device]. If I’m getting ready for a game and it’s getting colder out, I want to get it a little bristly,” said the NFL player and Conair spokesman of his go-to product from the revamped Conair Man collection called the iStubble Flexhead Trimmer.

  • To tackle the grime and grit of New York, Olika launches 2-in-1 sanitizer

    NEW YORK – Olika on Thursday announced that Birdie – a two-in-one hand sanitizer containing a spray and dry wipes, has been launched into the New York City market.

    New Yorkers can now re-stock their “flock” of Birdies along with supplements, snacks and personal care products at New York’s iconic grocery store Fairway Market.
     

  • With CoverGirl overhaul, Coty brand focuses on makeup as self-expression

    NEW YORK — Coty has unveiled the reinvention of one of its flagship brands. The company has retooled CoverGirl, starting with a new expression of its purpose, “I Am What I Make Up.”

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