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NEW YORK — One of the most anticipated makeup launches this year is coming from an upstart whose namesake people already know. In partnership with LVMH’s Kendo Brands, Rihanna (full name Robyn Rihanna Fenty) launched Fenty Beauty Friday, bringing it to 1,600 Sephora stores in 17 countries.

NEW YORK — Coty is looking to a rising star makeup artist to represent its Rimmel London brand globally. The company announced recently that James Molloy is the global makeup ambassador for Rimmel London. The brand said that it recognized him as a voice to communicate its edgy and evolving beauty vision to consumers and influencers, and that the partnership was part of its efforts to develop up-and-coming talent that connects with consumers.

CINCINNATI — With millions of people expected to travel this Labor Day weekend, Procter & Gamble has released a new version of its Charmin SitOrSquat restroom finder mobile app. The popular travel app helps people find clean public restrooms based on user-generated ratings and reviews.

TUSTIN, Calif. – This Labor Day, MegaComfort, a provider of ergonomically designed anti-fatigue insoles and orthotics, will celebrate the great American work ethic with its second annual Hardest Worker Contest & Sweepstakes. MegaComfort was humbled by the overwhelming number of nominations received last year, and the stories candidly shared of sacrifice, dedication, and working through tough times; heroes from across the country.

NEW YORK — In part two of Gordon Haskett's review of consumer behavior online, analyst Chuck Grom gives Amazon their due, as the online juggernaut "commands the majority of online traffic with an equal (or greater) share of household purchases when compared to all other e-commerce retailers combined," he said. But brick-and-mortar retailers shouldn't fret (too much), he added, because in-store sales still remain relevant, particularly in non-discretional categories.

PURCHASE, N.Y. — PepsiCo on Tuesday announced a new organic energy drink lineup – AMP Energy Organic – for consumers who want the energy boost and great taste of AMP Energy, but with simpler, organic ingredients.

COCONUT CREEK, Fla. — Earlier this month Lifelab Health introduced NuSyllium, a UDSA certified organic psyllium fiber supplement.

“The technology used in the NuSyllium manufacturing process – ‘Perfect Grind for Easy Mixing’ - ensures an easy smooth mix with water or the cold liquid of your choice,” stated Louis Machin, managing director at Lifelab Health. “Our goal is to provide a superior fiber that not only is 100% certified organic, but also gives consumers a pleasant experience when taking the product.”