Social Media

Truth 9: Behavior matters – be human, be 360°

Healthcare is an emotional business, not cold hard science. It’s about connecting emotionally to people who want to get well and feel better. Health is deeply personal. It often deals with body parts and symptoms that aren’t frequently talked about, that embarrass or upset people.

Johnson & Johnson’s LifeScan brand, makers of OneTouch Verio Flex, plans to honors those across the country with diabetes by launching a new campaign. #SmallVictories will feature in-person surprises celebrating everyday lifestyle changes that have helped in moving forward with managing blood glucose. This new venture resulted from a new survey showing that while 83% of people living with Type 2 diabetes feel like they are working to make everyday lifestyles changes, more than a quarter cannot remember the last time they received any recognition for their efforts.

CoverGirl has tapped 69-year old mode and dietitian, Maye Musk to front the brand’s COVERGIRL + Olay Simply Ageless Collection. The company relaunched the products back in Jan. 2016, which feature the COVERGIRL + Olay Simply Ageless Anti-Aging Foundation Primer, 3-in-1 Liquid Foundation and the Simply Ageless Instant Wrinkle Defying Foundation.

SinfulColors is expanding to color cosmetics with a new 18-piece face and eye collection that can be previewed exclusively on Amazon on Nov.16. The New York-based beauty company also named actress and singer, Vanessa Hudgens as Global Color Collaborator. In this new role the "So You Think You Can Dance" judge will star in the brand’s beauty campaigns, help develop trend collections under the SinfulColors name and launch her first collection in 2018. 

Bloggers, industry observers said, are making a big difference in terms of what and where consumers purchase their beauty supplies, and it is vital that manufacturers and retailers do all they can to influence these people. 

Social media and technology are becoming the new battlegrounds for companies to market their latest product launches to a wide range of consumers. Streaming giant, Spotify has already made its mark in the e-commerce field by partnering with Merchbar since 2014 to sell artists’ merchandise on their profile pages. Now, the company is reportedly looking to take things one step further by entering the world of beauty.

Truth 7: Regulations no excuse for poor branding

Regulation, varying from country to country, affects many substantive aspects of what constitutes OTC branding and what is allowed in packaging design, claims, evidencing, marketing communications and sampling. And it changes all the time, with very little chance of any form of regional harmonization any time soon, let alone global.

PURCHASE N.Y. — Pepsi has announced a partnership with "Baby Bombers" generation member and rising star of the Yankees, Aaron Judge. The outfielder will serve as the new face of the beverage company, championing the spirit and excitement of baseball on and off the field.