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After requests from fans of the Pop-Tarts products to bring back a discontinued flavor, the brand has decided to give into demand and bring the Frosted Strawberry Milkshake flavor back to store shelves. For a limited time, consumers will be able to purchase the toaster pastries beginning in December.  

According to research from Hallmark, the Kansas City, Mo.-based greeting cards company, nearly three-fourths of consumers who send holiday cards do so because they know how good it feels when they receive a holiday greeting.

Sephora has seen some significant gains within the past year, and according to YouGov BrandIndex it may all be due to the launch of Rihanna and her Fenty Beauty line.

How can litter companies get pet — or to be more specific — cat owners to switch to a new brand of product? It’s a question Packaged Facts brings up and tries to solve for marketers in Cat Litter: U.S. Pet Market Trends and Opportunities. With 87% of cat owners purchasing litter within the last 12 months, it’s become the largest category in the non-food pet supplies market, which is expected to hit sales of almost $3 billion by the end of 2017.