Social Media

Chelsea Handler, other celebs kick off Elizabeth Arden campaign

NEW YORK -- Elizabeth Arden is celebrating strong women with a new multi-platform digital campaign paying homage to the entrepreneurial and inspirational voice of the brand's eponymous founder.

The campaign is part of the company's digital reboot, which aims to provide a fresh, personalized, behind-the-scenes consumer experience, while showcasing the brand's rich and storied New York-centric heritage.
WWD: Revlon hires social influencer as nail expert
Revlon is looking to reach new consumers by partnering with social media influencer and nail artist Chelsea King, who will serve as the brand’s first-ever Revlon Nail Expert, according to Women's Wear Daily. (WWD)

Bell Pharmaceuticals fires up Sirius XM campaign behind its Jet-Alert brand

BELL PLAINE, Minn. — Bell Pharmaceuticals announced Thursday it is promoting its top brand, Jet-Alert, with an 8-month promotional campaign on Sirius XM radio.

Online web advertising, national print advertising, social media campaigns and retailer support programs will round out the remainder of the marketing campaign, the company stated.
NACDS' get-out-the-vote video urges pharmacists to maintain legislative 'momentum'
Future Leaders Summit insights to be shared on social media

As top retailers and CPG brand leaders share their insights in Chicago on May 24, at the Future Leaders Summit, Drug Store News will be sharing live coverage with its readers on social media.
Ben & Jerry's has a new flavor just in time for election season

DURHAM, N.C. -- Ben & Jerry's is tackling the upcoming summer season with a new ice cream flavor and a not-so-new challenge: preserving the nation's democracy.

The company is launching its newest flavor, Empower Mint, with a new campaign called "Democracy Is In Your Hands."
NYT: Trying to define what millennials want

Companies are rushing to devise strategies to attract millennial shoppers, but what, the New York Times asks, do millennials really want? It turns out that their tastes vary wildly, although there is one uniting factor among this age group. (The New York Times)
H2O+ Beauty gives its business model a makeover

SAN FRANCISCO -- Skin care brand H2O+ Beauty has launched a reimagining of the brand that focuses on social media, a more user-friendly website and new products and packaging.

The brand's move may signal a shift from more traditional retail channels to direct selling on a new and improved, customer-focused e-commerce site.
Sour gummies brand Trolli scores with James Harden

OAKBROOK TERRACE, Ill. -- Leading sour gummi brand Trolli is expanding its Weirdly Awesome campaign in new ways with brand ambassador and star hoops player James Harden.

The branch is launching a new episodic digital video series featuring Harden that showcases his basketball expertise in three unique and fun basketball clinic videos.
Brittany Snow goes undercover for Coppertone

WHIPPANY, N.J. -- Coppertone has enlisted the help of an actress from the popular film "Pitch Perfect" to promote the sun care brand's newest product.

Chelsea Handler, other celebs kick off Elizabeth Arden campaign

WWD: Revlon hires social influencer as nail expert

Bell Pharmaceuticals fires up Sirius XM campaign behind its Jet-Alert brand

NACDS' get-out-the-vote video urges pharmacists to maintain legislative 'momentum'

Future Leaders Summit insights to be shared on social media

Ben & Jerry's has a new flavor just in time for election season

NYT: Trying to define what millennials want

H2O+ Beauty gives its business model a makeover

Sour gummies brand Trolli scores with James Harden

Brittany Snow goes undercover for Coppertone