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  • Colgate asks women to put their health first

    NEW YORK -- Colgate Total is launching a social media campaign to encourage women to make healthy habits, and especially oral health, a priority.

  • Heineken asks Millennials to #LiveTheirMusic

     

  • Snuggle makes a big 'Snifference' in the laundry aisle

    WILTON, Conn. -- A brand known for softening laundry for over 30 years is taking category leadership and innovation to the next level with two new product introductions.

    The Snuggle brand has rolled out two new product lines: Snuggle PLUS SuperFresh and Snuggle Cherry Blossom Collection.

  • Sensodyne launches True White with 2-city pop-up

    NEW YORK — As part of the launch of its new True White product, Sensodyne is touring two U.S. cities to spread the word about the sensitivity relief and whitening toothpaste via its True White Sensitivity Suite. 

  • Prince: The ultimate brand experience

    The Idea: Could Prince have been the greatest artist (and brand experience) of the generation?  His sudden passing has disrupted the music industry and the broader creative culture.  Whether one appreciated his music or didn’t, his talent was magnetic.  You could not ignore his ability and desire to seek truths; you could not ignore his ability to tell a story; you could not ignore his authenticity.  And that is something that everyone could learn from.

  • NBTY backs MET-Rx line extensions with extensive ad campaign

    RONKONKOMA, N.Y. - NBTY on Wednesday unveiled three new lines of innovative products across its MET-Rx portfolio. In addition to the product innovation, the brand is launching a full packaging refresh and a national advertising campaign. To help bring this to life, MET-Rx has partnered with Joey Bosa, a collegiate defensive end and one of the top projected 2016 football prospects.
     

  • Sundown Naturals launches 'Reach for the Orange' tour, television campaign

     
     
     
    RONKONKOMA, N.Y. - Sundown Naturals on Monday officially launched the "100% Goodness Tour" in support of goodness in all its forms. For three months the "Sundown Naturals 100% Goodness Tour" will travel cross-country to bring people together to celebrate wellness. 
     

  • YouCam beauty app launches 'Makeup Mashup' feature

    NEW YORK -- YouCam Makeup has added even more innovation to its flagship beauty app.

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