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Unilever reaches out with strong cause
Actress Viola Davis (right), The Vaseline Healing Project advocate, narrated a short film for Unilever’s campaign.

A jar of Vaseline Jelly can be found in medicine cabinets across the country, throughout generations, but its extraordinary dry-skin healing powers can be overlooked. Unilever set out to find a way to make consumers fall back in love with the iconic brand by fostering a strong, ongoing relationship built with more than product messages.
SLIDESHOW: EcoTools and Sophia Bush host women's empowerment panel
CHICAGO -- Actress and activist Sophia Bush joined beauty brand EcoTools and Glamour magazine in a panel discussion on April 6 to raise awareness for women’s empowerment.

The event was part of EcoTools' #MyTrueBeauty campaign, which emphasizes messages of female positivity and confidence while benefitting girls’ education through Glamour’s global philanthropic initiative, The Girl Project.

DSN, Mack Elevation host second annual New General Market Forum
Tom's of Maine rolls out sustainability campaign

KENNEBUNK, Maine -- Natural personal care brand Tom's of Maine is launching a campaign to bring awareness to the staggering amount of trash in landfills.
Experian releases 2016 Digital Marketer Report

NEW YORK — Experian Marketing Services on Wednesday released its 2016 Digital Marketer Report, which takes a look at the priorities of marketers, as well as key issues and challenges facing them. According to this year’s survey, the biggest challenge for many marketers is also the top priority of their peers. Thirty-eight percent of marketers said knowing their customers was their top challenge in 2016, and 52% said that the same thing was one of their top three priorities.
Real Techniques asks fans to name limited-edition brush set

GURNEE, Ill. -- Real Techniques is empowering its million-plus social media fan base to determine the final design for the brand's 2016 limited-edition brush set.

Real Techniques fans will be able to select from five designs inspired by Sam and Nic Chapman's favorite fashion cities: Buenos Aires, Berlin, London, Shanghai and Sydney. Online voting is open through April 14. Curated with the fans in mind, the limited edition Your Picks brush set will feature Real Techniques' five bestselling makeup brushes.
Shay Mitchell is Biore Skincare's newest brand ambassador

NEW YORK -- Bioré Skincare has chosen a popular ABC Family actress to be the new face of the brand for 2016 and star in advertising campaigns for the company’s new baking soda cleansers, which hit shelves earlier this year.
Beyond Her Blush delivers boxed beauty products curated by celebrity stylists

NEW YORK -- A new company is looking to disrupt the beauty industry by offering consumers a box of products curated by celebrity stylists.
Schick and Skintimate encourage women to 'Ready, Shave, Shine'

SHELTON, Conn. -- Two of the biggest brands in personal care are getting some help from one of the most talked-about icons in pop culture today – emojis – to help women rethink how they care for their legs.
GSK Consumer introduces first augmented reality migraine simulator

Unilever reaches out with strong cause

SLIDESHOW: EcoTools and Sophia Bush host women's empowerment panel

DSN, Mack Elevation host second annual New General Market Forum

Tom's of Maine rolls out sustainability campaign

Experian releases 2016 Digital Marketer Report

Real Techniques asks fans to name limited-edition brush set

Shay Mitchell is Biore Skincare's newest brand ambassador

Beyond Her Blush delivers boxed beauty products curated by celebrity stylists

Schick and Skintimate encourage women to 'Ready, Shave, Shine'

GSK Consumer introduces first augmented reality migraine simulator