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  • Strongbow welcomes spring with new cherry blossom cider

    WHITE PLAINS, N.Y. -- One of the best-selling global cider brands has unveiled its newest flavor just in time for spring.

    Strongbow Hard Apple Ciders has introduced Cherry Blossom, a new flavor and recipe that aims to deliver a cut-through, refreshing taste with delicate cherry blossom and red fruit aromas and an underlying note of apple, in a sophisticated shade of red.

  • Creme of Nature Introduces nature-inspired hair care

    JACKSONVILLE, Fla. -- Leading hair care brand Creme of Nature is inviting consumers to experience "nourishing and strengthening hair products infused with high-quality, natural ingredients."

    The new Creme of Nature Certified Natural Ingredients hair care collections include shampoos, conditioners, leave-in conditioners and a treatment masque that cater to all hair types using certified natural ingredients.

  • Left Twix or Right Twix? America will decide

    HACKETTSTOWN, N.J. -- Mars Chocolate North America is pitting Right TWIX against Left TWIX in a funny promotion to determine once and for all which one is America's favorite TWIX.

    The company will be hosting a nationwide taste challenge encouraging fans to taste and vote for their favorite side. 

  • Meet beauty's social media sensations at the NACDS Annual Meeting

    PALM BEACH, Fla. — Paris Presents is hosting a cocktail reception at NACDS to celebrate a beauty brand that has been called “YouTube’s biggest success story.” 

    Real Techniques by Sam & Nic is the No. 1 makeup brush brand on YouTube, the No. 1 makeup brush brand in the UK, and No. 1 fastest-growing makeup brush brand in America. 

  • American Crew teams up with King of Rock and Roll

    NEW YORK  -- American Crew has announced a partnership with one of the most influential entertainers of all time.

  • Dove and Twitter take #SpeakBeautiful to the next level

    ENGLEWOOD CLIFFS, N.J. --­ Dove is teaming up with Twitter on another effort to change the conversation about women on social media.

    Last year Dove and Twitter embarked on a partnership to encourage women to #SpeakBeautiful, which contributed to a 36% decrease in negative conversations about beauty. Now Dove and Twitter are launching new technology that will analyze users' tweets to help them understand the impact of their online words.

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